The album artwork that most inspired Craig: Joan of Arc’s How Memory Works and A Portable Model Ofĭo you find that music continues to inform your work? Through what you see in album art or in the music that you listen to while working? Lyrics are type set in very abstract ways. Well, the Joan of Arc releases have definitely pushed the limit. That was before I even realized what graphic design was.ĭo you remember any albums in particular that especially stood out? I loved how album cover art was laid out, with track titles, lyrics, photography, etc. Photoshop for site UI and mockups, Illustrator for icons, logos, and InDesign for all things print.ĭid you actually go to school for art or graphic design?Īlright, alright, so what was it that made you want to be a graphic designer in the first place?Īh! It was definitely music. Mainly just Adobe, the big 3, Photoshop, Illustrator, InDesign.ĭo you have a favorite among these or do you find that they each have their own special place? What programs and apps are you using in your current work?
So, yes, ultimately I prefer to keep a little bit of both.īrand identity work for New Concepts Travel, a freelance job from Craig’s time in New York
#LANCE UX UI DESIGNER JOBS MOVIE#
I just had lunch with a friend today and we were expressing our interest in movie title sequences, specifically the Bond films, and working more with motion. The cool thing about design is you can take your problem solving skills and apply them to all types of industries. Well the sort of freedom, flexibility, and variety of freelance is a big plus. Is there anything you prefer about either of these methods of work or do you like to keep it a little bit of both? Sounds like you’ve done a lot! Both in freelance and steady gigs. For them I was making mostly print collateral for conferences and events, in-store signage, and digital marketing assets.įrom there I freelanced for Ditto, an online eyewear site that specializes in virtual try-ons, where you can see yourself wearing the frames before you buy.
The design work I did there was interesting since the only gaming experience I had prior was mostly via Sega Genesis and the original NES. I moved to San Francisco shortly after my time in New York and eventually worked at Sony PlayStation for awhile. That was definitely a good crash course into the design world. One was a hair salon which was pretty fun. I ended up getting a job at a small studio in Chelsea and developed logos, business cards, and other collateral for some local businesses.
I began my first “real world” design job in New York actually. What past experience do you have with branding and design? What were some of your jobs leading up to this? It’s been great rolling out the brand elements across all types of media. Was this your first time creating the branding for a company like this? I, personally, came aboard at an early stage and have heavily shaped the look and feel of the brand, working closely with our CEO and other higher-ups. We are refined and high-end while still being sharp and current. How would you describe IfOnly’s general aesthetic and how much do you think you’ve contributed to it since you joined the team? Officially it is simply “Designer,” but I have a hand in everything from our site’s UI/UX, off-site marketing and print collateral, and I shoot a lot of our product photography as well.Ĭraig’s work on the homepage of I’m also doing some freelance work for another local startup in the car-sharing space. We sell unique experiences that connect people with celebrities in all types of fields, with a portion of proceeds going to charity. We were lucky enough to have him sit down with us, talk about his story and career, and share some tips and tricks on making it as a designer.įirst off, let me ask you what you’re doing right now. Naturally, this has given him lots of knowledge about what it takes to make it as a designer – as well as what it takes to actually be a designer. Lance Craig has been working in the design biz for over a decade.
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